The first few years of our existence we just used the tagline ya jagoff, for everything. How have ya been ya jagoff? Whatcha eating, yajagoff?
As the Jag brand grew, we made it our mission to coin ya jagoff a term of endearment. Sure, it remained our duty to call out jags who drive like crazies, park like lunatics, and show up in headlines for stupid criminal acts. But, for the most part, we amplified and elevated small businesses, unique jobs, and proud Pittsburghers.
So, for a year-and-a-half we have waited for the copyright of our name. As long as no jag tries to claim it theirs in the next 30 days, we will be the legit, OG, ONLY YaJagoff! existing. Adding those two little letters created a title, a term a brand, and soon a copywritten title. Let the countdown begin, yajagoff!
