Today’s post originally appeared on the blog, Sean’s Ramblings Blog. It is a PERFECT Guest blog post!
Watch the Heinz Ketchup Commercial from the Super Bowl. No REALLY.. watch it!
Am I the only one who notices something wrong with the commercial? Everyone in the commercial hits the bottom of the bottle to get the ketchup out. Growing up in Pittsburgh, I learned at a young age the proper way to effectively get ketchup out of a Heinz bottle. You tap the 57. This might have been part of the first grade curriculum. Heinz even writes this !
What’s the best way to get Heinz ketchup out of the iconic glass bottle?
To release ketchup faster from the glass bottle, apply a firm tap to the sweet spot on the neck of the bottle— the “57.” Only 11% of people know this secret. Now you’re “in-the-know.”
While Heinz may have spent $4 million on the TV spot, perhaps they should have spent the $0 to tell the marketing people the right way to get ketchup out of the bottle… YA JAGOFFS!
(I added the little Ya Jagoff thingy!)
Thanks to Sean for offering to re-post his blog post here. Follow him on his website and on Twitter @SeansRamblings.
Rachael Rennebeck is a Pittsburgh jagoff (the term of endearment version of jagoff of course) who cofounded YaJagoff Media, LLC. With decades of experience eating, drinking, shopping, living, and being among yinzers, we birthed the Pittsburgh-centric company encompassing all things related to the 412, oh, and the 724.
