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Eric Carroll

Who Designed The Fast Food Drive Thru?

A guest blog today from Eric Carroll, of the music group Ernie and The Berts!!

This is one of those things that leaves me to ponder “why has no one ever thought of that?” Much like restroom faucets where you can’t get your hand under the water without touching the side of the sink basin, or the how the lanes merge on the Fort Pitt bridge, this is just incredibly poor planning.

I’ve seen this sign (above) at many drive-through locations but this just happened to be one where I could grab a good photo. You can see how ridiculous it is.

It’s asking you to have your order ready when you pull up to the speaker. Buuuuuuuut only someone with vision like Superman would be able to see the menu before they’re actually at the speaker. You may argue that this an extremely familiar menu that we’ve all seen a countless number of times… so we should know it by now. Be that as it may, the thing is always changing… and you might want to see the menu before you order.

What if something strikes you as good after you see it on the menu even though you had planned on ordering something else? What if you have $5 in your wallet and want to make the best of that dollar menu and get the most meal for your money? What if your incredibly indecisive friend is in the passengers seat forcing you to try & recite the entire menu from memory?

When it comes down to it, the sign is requesting the impossible. You’d think it would fit perfectly… right beside a menu, so you could peruse at your leisure before pulling up to the magic little box to hear the garbled message asking if you’d like to try a value meal or whatever other promotion they’re pushing. (Again, peeing in the face of progress by having you make a decision on a new option after you’re supposed to have gotten your order all ready.)  They’re contradicting themselves at every car length!

Dear fast-food drive-thru engineers, did you guys FAIL your how-tangents-and-cotangents-meet-real-life exam… Ya Jagoffs?

Since you’re reading, this, check out our previous post about signs in the Heidelberg McDonald’s Drive Thru HERE!

Thanks again to Eric Carroll of the music group Ernie and The Berts for today’s post!!

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